Question

A company's __________ may play a role in pricing.

o o o o
stock value Incorrect Correct
revenue Incorrect Correct
sales Incorrect Correct
target market Incorrect Correct

Answer 1

Correct answers: target market, sales, and revenue.

- Target market: Pricing is set to match customers’ willingness to pay and perceived value.
- Sales (volume/targets): Desired sales levels or volume objectives influence price (e.g., low prices to drive volume).
- Revenue: Revenue targets and the need to cover costs/profitability shape pricing decisions.

Stock value (share price) is generally not a direct factor in everyday pricing decisions.