Asked by ou

Which of the following is considered traditional advertising?


Billboard


TikTok influencer video


Email newsletter


Instagram ad

Question at position 12
12

Multiple Choice
5 points



Question at position 12

The main purpose of advertising is to:


Replace salespeople


Entertain audiences only


Hire new employees


Inform, persuade, and remind customers

Question at position 13
13

Multiple Choice
5 points



Question at position 13

An effective advertising campaign must include:


Only social media


Unlimited spending


No defined audience


Objectives, target market, media plan, and budget

Question at position 14
14

Multiple Choice
5 points



Question at position 14

A primary target market is:


Any random group


Employees of the business


The smallest group of buyers


The main group a company wants to reach

Question at position 15
15

Multiple Choice
5 points



Question at position 15

Advertising is best defined as:


A personal sales pitch


Free promotion of a product


Customer service communication


Paid, non-personal communication promoting ideas, goods, or services

Question at position 16
16

Multiple Choice
5 points



Question at position 16

A company comparing its product directly to a competitor is using:


Outdoor advertising


Broadcast advertising


Institutional advertising


Comparative advertising

Question at position 17
17

Multiple Choice
5 points



Question at position 17

Institutional advertising focuses on:


Improving the company’s image


Promoting a specific product


Hiring employees


Lowering prices

Question at position 18
18

Multiple Choice
5 points



Question at position 18

A measurable goal such as “increase sales by 20% in one month” is called a:


Target market


Slogan


Campaign objective


Media placement

Question at position 19
19

Multiple Choice
5 points



Question at position 19

Targeting customers based on lifestyle and interests is known as:


Broadcast targeting


Demographics


Geographics


Psychographics

Question at position 20
20

Multiple Choice
5 points



Question at position 20

Reach refers to:


The length of an advertisement


The total number of different people exposed to an ad


How often an ad is seen


The cost of advertising

All Answers 1

Answered by GPT-5 mini AI
11. Billboard

12. Inform, persuade, and remind customers

13. Objectives, target market, media plan, and budget

14. The main group a company wants to reach

15. Paid, non-personal communication promoting ideas, goods, or services

16. Comparative advertising

17. Improving the company’s image

18. Campaign objective

19. Psychographics

20. The total number of different people exposed to an ad