Question

Which of the following would most likely have the HIGHEST cost?


Printing 200 flyers


Social media ad boost


Email campaign


Local billboard for one month

Question at position 2
2

Multiple Choice
5 points



Question at position 2

A company targeting customers based on age and income is using:


Psychographics


Geographics


Demographics


Behavioral segmentation

Question at position 3
3

Multiple Choice
5 points



Question at position 3

Advertising on television and radio is known as:


Digital advertising


Outdoor advertising


Broadcast advertising


Print advertising

Question at position 4
4

Multiple Choice
5 points



Question at position 4

A budget in an advertising campaign is important because it:


Guarantees sales


Ensures spending stays controlled and strategic


Eliminates competition


Replaces objectiv

Question at position 5
5

Multiple Choice
5 points



Question at position 5

Which of the following is an example of print advertising?


Magazine advertisement


Social media story


YouTube commercial


Podcast ad

Question at position 6
6

Multiple Choice
5 points



Question at position 6

Frequency refers to:


The number of products sold


The number of media platforms used


The total campaign budget


How often the target audience sees or hears the ad

Question at position 7
7

Multiple Choice
5 points



Question at position 7

Which advertising medium is BEST for reaching teenagers quickly?


Magazine subscription


Direct mail


Newspaper


TikTok

Question at position 8
8

Multiple Choice
5 points



Question at position 8

A detailed plan showing when advertisements will run is called a:


Frequency chart


Market profile


Budget sheet


Media calendar

Question at position 9
9

Multiple Choice
5 points



Question at position 9

When choosing advertising media, a business should primarily consider:


What is most expensive


What competitors are doing


Where the target market spends time


What the owner prefers

Question at position 10
10

Multiple Choice
5 points



Question at position 10

Advertising a snow removal service only in northern states is an example of:


Psychographics


Geographics


Institutional marketing


Demographics

Answer 1

1. Local billboard for one month

2. Demographics

3. Broadcast advertising

4. Ensures spending stays controlled and strategic

5. Magazine advertisement

6. How often the target audience sees or hears the ad

7. TikTok

8. Media calendar

9. Where the target market spends time

10. Geographics