Question

An effective persuasive speech will _____________ and ______________.
a.
anticipate selective exposure; appeal to the audience
b.
anticipate selective exposure; reveal bias
c.
reveal bias; appeal to the audience
d.
appeal to the audience; ask for large changes

Answer 1

a. anticipate selective exposure; appeal to the audience

Explanation: Effective persuasion recognizes that listeners selectively expose themselves to messages and resists/filters opposing views, so a speaker should anticipate that and craft arguments that appeal to the audience’s values and interests (and usually ask for realistic, incremental change rather than large leaps).