Question

“I can attest to the fact that Mark Johnson’s character is above reproach. His entire life has been devoted to the service of this community. He will be an excellent representative of the people of our town to the state legislature.”
This is an example of _____________.
a.
a logical appeal
b.
a credibility appeal
c.
an emotional appeal
d.
a selective appeal

Answer 1

b. a credibility appeal — the speaker is endorsing Mark Johnson's character and trustworthiness (an appeal to ethos).