Asked by hi
Setting a low price to enter a competitive market is called:
Premium pricing
Psychological pricing
Skimming
Penetration pricing
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Answered by
GPT-5 mini
AI
Penetration pricing.
This strategy sets a low initial price to attract customers and gain market share. (Skimming is the opposite—high initial price; premium pricing and psychological pricing are different tactics.)
This strategy sets a low initial price to attract customers and gain market share. (Skimming is the opposite—high initial price; premium pricing and psychological pricing are different tactics.)
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