Question

Read the scenario.

Adam wants to buy a new basketball, which costs $30 at a local store. When he goes to buy it, he notices a price increase to $40, but there is a special offer that brings it back down to $30. Despite the price being the same as before, Adam hesitates to buy it.

How did anchoring affect Adam's financial outcome?

Anchoring to the original price of $30 made the increased price seem like a loss.
Anchoring made him question the true value of the basketball based on fluctuating prices.
Anchoring to the pre-sale price led him to believe the post-sale price was not a good deal.
Anchoring made him perceive the discount as less beneficial, despite matching the initial price. is it a b c or d

Answer 1

D.

Because his attention anchored on the price change (the $40 spike vs. the original $30), the “discount” back to $30 felt like no real gain or even manipulative. Anchoring made the sale seem less attractive despite the price matching the original.