Question

Read the scenario.

Dina is shopping for new art supplies. She sees a set of brushes priced at $19.99, which seems like a bargain at just under $20. Next to them is an offer for a monthly art supply subscription box, which includes brushes and other art materials, for $18 per month with a six-month commitment.

What might make Dina lean towards buying the individually priced brushes rather than the subscription box?

A one-time purchase can feel easier and less financially binding.
Dina might prefer to select her art supplies each month personally.
The $19.99 price of the brushes creates the illusion of a better deal.
Immediate brush ownership without a long-term commitment appears simpler. is it ab c or d

Answer 1

C — The $19.99 “just under $20” price uses psychological pricing, making it feel like a better deal and encouraging a one‑time purchase.