Question

Which of the three goals of Persuasive Speaking is the hardest to achieve?
a.
weaken attitudes, beliefs or values
b.
strengthen attitudes, beliefs or values
c.
change attitudes, beliefs, or values
d.
motivate to action


Please select the best answer from the choices provided

A
B
C
D

Answer 1

C

Changing attitudes, beliefs, or values (conversion) is the hardest because it requires overcoming existing commitments, resistance, and entrenched identity-based beliefs.