Question

Cultural Transformation in the 1950s Quick Check
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Question
Use the cause and effect table to answer the question.

Cause and Effect of Advertising Targeting Baby Boom Children
Cause Effect
? Advertisers began to market goods directly to children of the baby boom, rather than trying to attract the attention of their parents.
Which of the following best completes the table?

(1 point)
Responses

Baby boomers needed more consumer goods than the generation of children that came before them.

Baby boomers needed more consumer goods than the generation of children that came before them.

The parents of baby boomers were not interested in the growing influence of consumerism.

The parents of baby boomers were not interested in the growing influence of consumerism.

The parents of baby boomers indulged their children so they would become well-adjusted adults.

The parents of baby boomers indulged their children so they would become well-adjusted adults.

Baby boomers had a great deal of influence over their parents’ purchasing decisions.

Baby boomers had a great deal of influence over their parents’ purchasing decisions.
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Answer 1

Baby boomers had a great deal of influence over their parents’ purchasing decisions.

This "pester power" (and later direct buying power) led advertisers to market goods directly to children instead of only targeting parents.