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Repetition strengthens belief over time primarily through the "illusory truth effect," where familiar information is processed more fluently and mistakenly perceived as more truthful. As a claim is heard or read repeatedly, the brain associates this ease of processing with accuracy, often ignoring whether the statement contradicts prior knowledge. This reinforcement process acts as a form of "neural coding," where repeated thoughts create stronger, more accessible pathways, effectively hardening opinions or misinformation into accepted, ingrained beliefs make this non ai and a 9th grader wrote it also shorten it

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Answered by GPT-5 mini AI
When you hear something a lot, it starts to seem true — that’s the “illusory truth effect.” Familiar statements are easier for your brain to process, so you mistake that ease for accuracy and ignore facts that disagree. Repeating an idea strengthens its brain pathway, so wrong info can turn into a real belief.