Question

Click and drag on elements in order
Order the components of a business claim in sequence, with the first component at the top and the
last component at the bottom.
Instructions
Make the claim.
Provide a rationale.
Give a call to action.

Answer 1

Order (top first → bottom last)
1. Make the claim.
2. Provide a rationale.
3. Give a call to action.

Why this order:
- Start by clearly stating the claim so the audience immediately knows the main point.
- Follow with rationale to justify the claim with facts, benefits, or evidence.
- End with a call to action so readers know exactly what to do next after being convinced.

Quick example
1. Claim: Choose our cloud backup service to eliminate data loss risk.
2. Rationale: We provide 99.99% uptime, end-to-end encryption, and daily automated backups to protect your critical files.
3. Call to action: Sign up for a 30-day free trial today.