Question

What kind of product would want to emphasize that it is easy to use in its product marketing mix?
(1 point)
ear buds
a basketball
specialty running shoes
a collapsible baby stroller
A)
Why is the Butterball Turkey Talk line a good marketing strategy for Butterball?
(1 point)
It is becoming obsolete due to social media.
It will not answer questions about non-Butterball turkeys.
Before it, consumers could not communicate with to the company.
It ensures that all customers have a positive experience with the brand.

Answer 1

1) A collapsible baby stroller — ease of use (folding, storing, handling) is a key buying consideration for parents.

2) It ensures that all customers have a positive experience with the brand — the Turkey Talk line provides help and builds trust/loyalty.