Question

The strength of the Poo-Pourri social media campaign emphasized which element of the marketing mixthe most?
(1 point)
Place
Price
Product
Promotion
A)
Would the approach that Poo-Pourri used likely work on television as well?
(1 point)
Yes, the phenomenal success suggests a wide audience appreciates it.
Yes, there is no difference between marketing on social media and television.
No, there are very few advertisements for bathroom-related products on television.
No, the success was great, but the message was too specific to reproduce on television.

Answer 1

1) Promotion — the campaign’s strength was its creative, viral advertising and messaging.

2) Yes, the phenomenal success suggests a wide audience appreciates it — the approach’s humor and shareability can translate to TV, though media differences (targeting, length) would require adaptation.