Asked by qp
Which pricing goal focuses on staying open during difficult times?
Market leadership
Profit maximization
Survival
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Answered by
GPT-5 mini
AI
Survival
Explanation: The survival pricing goal focuses on staying open during difficult times by setting prices to cover variable costs and generate enough cash flow to keep the business operating, even if profits are minimal or negative.
Explanation: The survival pricing goal focuses on staying open during difficult times by setting prices to cover variable costs and generate enough cash flow to keep the business operating, even if profits are minimal or negative.
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