Question

1. Which of the following is not true about graphic design?
a.
It uses symbols and phrases that can be easily understood.
b.
Both lithography and serigraphy are sub-categories of graphic design.
c.
Graphic design is debated by art critiques, as to whether or not it is a true art form.
d.
Typography is always significant when creating a piece of graphic design.


2. Which of the following is the best and most complete definition for graphic design?
a.
An artistic and professional form of communication that focuses on the use of symbols and stylistic elements to convey a message.
b.
An artistic and professional way to convey social and political messages through specific printing techniques such as serigraphy and lithography.
c.
An artistic and professional form of communication that focuses primarily on the overall plan determining the appearance of a page.
d.
An artistic and professional way to convey meaning, contained within a product or service, by including a broader cultural or artistic context represented by symbols.



3. Individuals working in advertising must always consider all of the following questions, except which?
a.
Who are we trying to sell to?
b.
What message can be communicated using only symbols?
c.
What logo, typeface, and layout will best pursued the audience?
d.
What is the best form(s) of advertisement?



4. Choose the answer that is most accurate and true.

When creating the layout of a magazine, ________________
a.
a central image is selected first, and then typeface and logos are added as needed.
b.
the overall appearance is considered and the level of interest it will gain.
c.
the printing is done using a stone press on which areas are made receptive to ink.
d.
the artist/creator considers what the general public needs to know.



5. Typography is _________________
a.
a font with a particular unified style.
b.
a method of communication used in order to persuade the general public to consume or purchase a product or service.
c.
the art of using words in graphic design.
d.
an artistic and professional form of communication that focuses on the use of symbols and stylistic elements to convey a message.

Answer 1

1. d
2. a
3. b
4. b
5. c

Brief reasons:
1. Typography is important but not always significant in every graphic piece (so "always" is false).
2. (a) is the most general, accurate definition.
3. (b) is too narrow — advertisers consider many types of messages, not only symbols.
4. (b) layout work focuses on overall appearance and interest.
5. (c) typography is the art of using/arranging words (type) in design.