Question

How can a customer’s negative experience be an opportunity for marketing?
(1 point)
It is not—businesses should ignore unhappy customers.
The business can explain why the customer is wrong to be upset.
Marketing efforts are designed with the dissatisfied customer in mind.
A successful resolution of the problem can keep the customer a fan of the business.
A)
How can a business tell if marketing efforts are working?
(1 point)
It will see an increase in sales.
Much of the budget goes to marketing.
All departments will focus on marketing.
Customers will not notice marketing efforts

Answer 1

1) A successful resolution of the problem can keep the customer a fan of the business.

2) It will see an increase in sales.