Question

A car manufacturer notices that customers are increasingly buying its most fuel-efficient models. At thesame time, its top two luxury models also account for a significant number of sales. How could thisinformation about the market help the manufacturer develop future models?
(1 point)
It suggests that consumers are only interested in fuel-efficient vehicles.
It indicates that value is what customers are looking for in cars.
It tells the manufacturer the qualities that consumers are looking for.
It indicates that luxury models should be the primary focus of future marketing efforts.
A)
A car manufacturer notices that customers are increasingly buying its most fuel-efficient models. At thesame time, its top two luxury models also make up significant sales. What might the marketingdepartment recommend for the next year’s line-up?
(1 point)
a larger luxury car
a fuel-efficient luxury car
a strict focus on fuel-efficient cars
a truck that will attract different customers

Answer 1

Q1: It tells the manufacturer the qualities that consumers are looking for.

Q2: a fuel-efficient luxury car.