Question

When a business such as Starbucks creates a new need in society, who else benefits?
(1 point)
businesses that fill other needs
those who open similar businesses
suppliers when demand decreases as a result
consumers who are willing to pay increasingly high prices
A)
How can marketing help businesses benefit society?
(1 point)
by conducting research about what sells
by creating a lot of needs and therefore shortages
by shaping consumer tastes to increase profitability
by pushing businesses to develop products that fill social needs

Answer 1

1) businesses that fill other needs — when a new need is created, complementary and related businesses gain customers.

2) by pushing businesses to develop products that fill social needs — marketing can identify social problems and encourage firms to create beneficial solutions.