Question

10. Which of the following techniques are being used in the following advertisement to sell the product to its audience? Select all that apply
The ad uses ethos by depicting famous historical figure Amelia Earhart drinking a coke.
The ad appeals to pathos by using a quotation that sounds inspirational and uplifting
The ad appeals to pathos by using words with positive connotations to describe the product like "Delicious and Refreshing"
The ad uses logos by showing an image of a propeller jet in the background, implying that the drink will help people become pilots.

Answer 1

Select the first three. Explanations:

- Ethos: Yes — showing Amelia Earhart is an appeal to authority/celebrity credibility.
- Pathos (quotation): Yes — an inspirational quotation is meant to evoke emotion and motivation.
- Pathos (positive wording): Yes — words like “Delicious” and “Refreshing” use positive connotations to create a favorable emotional response.
- Logos: No — an image of a propeller/jet implying the drink will make you a pilot is not a logical/evidential argument; it’s misleading association, not a true appeal to reason.