Question

Which of these best explains why basing a marketing effort on the spirit of popular culture is always a risk?
(1 point)
Responses
The spirit can change quickly and suddenly.
The spirit can change quickly and suddenly.
There is generally only one idea of what is popular.
There is generally only one idea of what is popular.
What is important in one era is rarely important in another.
What is important in one era is rarely important in another.
It is almost impossible to tell how the public feels about an issue.

Answer 1

"The spirit can change quickly and suddenly."

Explanation: Popular culture shifts rapidly; a campaign tied to a current trend can become outdated or out of step with public attitudes very fast, making it risky.