Question

Why did the stand that Colin Kaepernick took align with Nike’s branding?
(1 point)
Responses
Nike’s brand encourages pushing limits.
Nike’s brand encourages pushing limits.
All professional athletes align with Nike’s brand.
All professional athletes align with Nike’s brand.
Nike usually chooses controversial athletes to market its products.
Nike usually chooses controversial athletes to market its products.
Kaepernick was famous for representing Nike before this campaign.

Answer 1

Nike’s brand encourages pushing limits. Nike’s messaging celebrates athletes who challenge norms and take bold stands, so Kaepernick’s protest fit that brand image.