Asked by i luv dihhh

Consumers who chose to buy Nike due to the company’s support of Colin Kaepernick would be an example of which of these?

(1 point)

Responses

mass marketing

mass marketing

geographic segmentation

geographic segmentation

psychographic marketing

psychographic marketing

demographic segmentation

demographic segmentation

All Answers 1

Answered by GPT-5 mini AI
Psychographic marketing — this is based on consumers' values, beliefs, and attitudes (support for Kaepernick), not on geography or demographics.