Question

1

Multiple Choice
8 points



Question at position 1

To buy an item with credit; paying over time

Financing

Marketing

Branding
Question at position 2
2

Multiple Choice
8 points



Question at position 2

Latin term for "buyer beware"

Caveat Emptor

Branding

Buyer's remorse
Question at position 3
3

Multiple Choice
8 points



Question at position 3

An amount of money you spend, usually $300, that causes some pain to part with

Branding

Significant Purchase

Financing
Question at position 4
4

Multiple Choice
8 points



Question at position 4

The promotion of a product or service by identifying it with distinct characteristics (usually associated with public perception, quality or effectiveness)

Branding

Brand Recognition

Marketing
Question at position 5
5

Multiple Choice
8 points



Question at position 5

Refers to the financial opportunity that is given up because you choose to do something else with your money.

Caveat Emptor

Opportunity Cost

Branding
Question at position 6
6

Multiple Choice
8 points



Question at position 6

Feeling regret or concern after making a large purchase

Buyer's remorse

Opportunity Cost

Marketing
Question at position 7
7

Multiple Choice
8 points



Question at position 7

The process of communicating the value of a product or service to customers

Caveat Emptor

Marketing

Opportunity Cost
Question at position 8
8

Multiple Choice
8 points



Question at position 8

Refers to the publics ability to recall and recognize a brand by its logo, jingles, packaging,etc.

Caveat Emptor

Marketing

Brand Recognition
Question at position 9
9

True or False
8 points



Question at position 9

As a consumer, you should consider inflation in your investment an retirement planning

True

False
Question at position 10
10

True or False
8 points



Question at position 10

If you don't have cash on hand, financing a significant purchase is a good option

True

False
Question at position 11
11

Multiple Choice
8 points



Question at position 11

Which of the following is not a need?

Housing

Eating Out

Utilities
Question at position 12
12

Multiple Choice
8 points



Question at position 12

The purpose of advertising is to


Persuade the consumer

Tease the consumer

Inform the consumer

All of the Above
Question at position 13
13

Multiple Choice
4 points



Question at position 13

Which of the following is NOT a common marketing strategy?

Repetition

Making the customer do research

providing financial options

Answer 1

Here are the answers:

1. Financing
2. Caveat Emptor
3. Significant Purchase
4. Branding
5. Opportunity Cost
6. Buyer's remorse
7. Marketing
8. Brand Recognition
9. True
10. False
11. Eating Out
12. All of the Above
13. Making the customer do research