Question

Which of the following statements concerning the dimensions of attitudes is not correct?
A.
The easier an attitude is to access, the stronger the attitude usually is.
B.
An individual with an ambivalent attitude is often more difficult to persuade.
C.
Research indicates that a highly ambivalent attitude is easier to change.
D.
Research indicates that strong attitudes are more resistant to change.

Answer 1

B

Ambivalent attitudes contain mixed positive and negative evaluations and tend to be less accessible and less stable, so they are generally more susceptible to persuasion (not more difficult to persuade).