Question

You should never wait overnight before making a big purchase if there is only one item left.
False
True
Identify which method companies are using to compete for your money: Car salesman
Product positioning
Media
Personal selling
Financing
An amount of money you spend, usually $300, that causes some pain to part with
Opportunity cost
Significant purchase
When a company places an ad and offers no interest on your purchase for three years:
All of the above
They are showing their appreciation to you by giving you free money
They are not interested in making a profit
The cost of the financing is built into the price of the item
The amount of stuff a person has is directly related to contentment and happiness.
False
True
Inflation has no effect on your buying power.
False
True
What is a safe assumption to make regarding companies and their marketing practices?
All of the above
Companies use all angles to aggressively compete for your money.
Companies spend millions of dollars and do extensive research on advertising.
Companies know that competition is fierce for consumer dollars.
The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness
Branding
Product positioning
Dave tells the story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of:
Opportunity cost
Buyer’s remorse
ʺBe backsʺ in the car business
Brand recognition

Answer 1

1. False

2. Personal selling

3. Significant purchase

4. The cost of the financing is built into the price of the item

5. False

6. False

7. All of the above

8. Branding

9. Buyer’s remorse