Question

Which of the following should you consider when making a significant purchase?
All of the above
The opportunity cost
If you can’t pay with cash, don’t buy it
Your buying motives
Which of the following is not a form of product positioning?
Shelf positioning
Brand recognition
Packaging and color
Financing
The process of communicating the value of a product or service to customers
Marketing
Product positioning
Refers to the public’s ability to recall and recognize a brand by its logo, jingles, packaging, etc.
Market exposure
Brand recognition
A budget has little effect on a person’s financial success unless he or she also develops power over purchase.
False
True
Young single adults should find an accountability partner with whom to discuss big purchases.
False
True
Which is not a ʺpower over purchaseʺ tactic?
Seek counsel
Wait overnight
Compare your purchase with a friend’s
Consider the opportunity cost
Identify which method companies are using to compete for your money: TV commercials
Product positioning
Media
Financing
Personal selling
Identify which method companies are using to compete for your money: ʺ90-days-same-as-cashʺ
Product positioning
Financing
Media
Personal selling
Repetition has proven to be an ineffective marketing technique.
False
True

Answer 1

1. All of the above

2. Financing

3. Marketing

4. Brand recognition

5. True

6. True

7. Compare your purchase with a friend’s

8. Media

9. Financing

10. False