Question

How does advertising use classical conditioning to help sell products?
A.
It trains people to associate the product with positive emotions.
B.
It uses more animals in the advertisements of the products being sold, which pleases most people.
C.
It eliminates the negative aspects of products from commercials.
D.
It appeals only to logic and intellect, and never to emotional content

Answer 1

A. It trains people to associate the product with positive emotions.

Classical conditioning in advertising pairs a product (initially neutral) with positive stimuli — pleasant music, attractive people, fun situations — so consumers begin to feel positive emotions toward the product itself.