Question

How does advertising use classical conditioning to help sell products?
A.
It trains people to associate the product with positive emotions.
B.
It uses more animals in the advertisements of the products being sold, which pleases most people.
C.
It eliminates the negative aspects of products from commercials.
D.
It appeals only to logic and intellect, and never to emotional content.

Answer 1

A. It trains people to associate the product with positive emotions.

Explanation: Advertisers pair a product (neutral stimulus) with positive stimuli (attractive people, music, pleasant scenes). Over time the product itself elicits those positive feelings via classical conditioning.