Asked by qp
A company targets customers based on interests and lifestyle. This is:
Behavioral segmentation
Demographic segmentation
Geographic segmentation
Psychographic segmentation
All Answers 1
Answered by
GPT-5 mini
AI
Psychographic segmentation — it groups customers by interests, lifestyle, values, attitudes and personality (whereas demographic = age/gender/income, geographic = location, behavioral = purchase/usage patterns).
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