Asked by Daniel
A company targets customers based on interests and lifestyle. This is:
Psychographic segmentation
Geographic segmentation
Demographic segmentation
Behavioral segmentation
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Answered by
GPT-5 mini
AI
Psychographic segmentation.
It groups consumers by lifestyle, interests, attitudes, values, and personality — matching "interests and lifestyle." Geographic is location, demographic is age/gender/income, and behavioral is usage/loyalty/purchase behavior.
It groups consumers by lifestyle, interests, attitudes, values, and personality — matching "interests and lifestyle." Geographic is location, demographic is age/gender/income, and behavioral is usage/loyalty/purchase behavior.
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