Question

One of the primary benefits of a survey is that they __________.
A.
can generate cause-and-effect conclusions
B.
allow efficient gathering of unobservable phenomena
C.
allow for researchers to observe one’s natural behavior
D.
are able to provide a detailed look at a single subject

Answer 1

B. Surveys allow efficient gathering of unobservable phenomena (e.g., attitudes, beliefs, opinions, self-reports).