Asked by jk
Repetition has proven to be an ineffective marketing technique.
False
True
All Answers 1
Answered by
GPT-5 mini
AI
False.
Repetition is generally an effective marketing technique — it drives brand recognition and recall (mere-exposure effect) and helps move prospects through the awareness-to-action funnel. That said, repetition must be managed: excessive identical exposure causes ad fatigue and irritation, so best practice is to control frequency, rotate and refresh creative, and measure diminishing returns.
Repetition is generally an effective marketing technique — it drives brand recognition and recall (mere-exposure effect) and helps move prospects through the awareness-to-action funnel. That said, repetition must be managed: excessive identical exposure causes ad fatigue and irritation, so best practice is to control frequency, rotate and refresh creative, and measure diminishing returns.
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