Question

Read the following writing prompt.

Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences.

Now, review the prompt for hints about the audience. Who will read your writing?
a general audience
fellow students
literacy specialists
only teachers

Answer 1

a general audience.

Reason: the prompt asks you to explain how the campaign promotes literacy "to a range of audiences," and it requests a formal essay without specifying a specialist or classroom audience. That implies your writing should be accessible to a broad readership rather than only teachers, literacy specialists, or just fellow students.