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Cory is responding to the writing prompt below.
Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences.
Which is the best main topic for his response essay?
a summary of the goals of the Department of Education
a description of the advertising campaign’s target audience
an analysis of the impact of the advertising campaign
an argument for why literacy is important
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an analysis of the impact of the advertising campaign
The prompt asks you to analyze the campaign’s target audience and techniques and then evaluate how effective those techniques are at promoting literacy to different groups. That makes an evaluation/impact analysis the central focus; the other options (goals, audience description, or arguing for literacy) are relevant subpoints but not the main topic.
The prompt asks you to analyze the campaign’s target audience and techniques and then evaluate how effective those techniques are at promoting literacy to different groups. That makes an evaluation/impact analysis the central focus; the other options (goals, audience description, or arguing for literacy) are relevant subpoints but not the main topic.
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