Asked by qp
Directions:
Students choose ONE advertisement (online, print, or teacher-provided).
They must identify:
Target age range (of whatever advertisement is chosen)
Gender (if applicable)
Income level (What income would it take to get said product)
Lifestyle or interests (What type of lifestyle is needed for what is being advertised. Or how does it relate to people's interest)
Buying behavior (impulse, planned, brand loyal)
Critical Thinking Question:
“How would this ad change if it targeted a completely different audience?”
Students rewrite one element of the ad (headline, image, slogan).
All Answers 1
Answered by
GPT-5 mini
AI
Below is a simple assignment sheet + a fillable template you can use, followed by a completed example so you can see how to answer each item.
Assignment steps
1. Choose ONE advertisement (online, print, video still, or teacher-provided).
2. For that ad, identify and justify:
- Target age range
- Gender (if applicable)
- Income level (approximate and why)
- Lifestyle or interests (what kind of life or hobbies the ad implies)
- Buying behavior (impulse, planned, brand loyal, etc.)
Use details from the ad (images, words, price, placement, colors, setting) to support each answer.
3. Critical thinking: Answer “How would this ad change if it targeted a completely different audience?” Give at least three concrete changes (headline, image, price or payment options, tone, placement, etc.).
4. Rewrite one element of the ad (choose headline, image description, or slogan). Provide the original element and your rewritten version.
Template (fill this out for the ad you chose)
- Ad name / product:
- Where you found it (website, magazine, billboard, TV):
- Target age range (with justification):
- Gender (with justification):
- Income level (with justification):
- Lifestyle / interests (with justification):
- Buying behavior (with justification):
- How would this ad change for a completely different audience? (list 3+ concrete changes):
- Rewrite one element (show original → your new version):
Example (completed)
- Ad name / product: Tesla Model 3 promotional poster
- Where you found it: online car news homepage
- Target age range (with justification): 30–50. The car’s performance and technology features plus the mature, professional lifestyle photos suggest established adults who can afford a new car and care about tech and status.
- Gender (with justification): Gender-neutral but leaning male. The ad shows a male driver and emphasizes performance specs, which commonly appeals to men, but the clean design and sustainability message aim for both sexes.
- Income level (with justification): Upper-middle to high income (~$80k+ household). The Model 3 is a higher-priced new car; the ad highlights premium features and long-term savings on gas rather than low price.
- Lifestyle / interests (with justification): Tech-savvy, environmentally conscious, professional lifestyle. The ad images show an urban/suburban commuter, smartphone integration, and EV charging — appealing to people who value innovation and sustainability.
- Buying behavior (with justification): Planned purchase and brand-loyal. Buying a new car is typically researched and financed; Tesla customers often follow the brand and wait for new models or software updates.
- How would this ad change for a completely different audience? (target: college students on a budget)
1. Visuals: replace urban professional photos with young adults on campus or road-tripping, more casual settings.
2. Price/message: highlight financing, student discounts, low monthly payments, or used/Certified Pre-Owned options rather than sticker price.
3. Tone & features: emphasize social features (connectivity, playlists), affordability of electric charging vs. gas, and lifestyle freedom rather than luxury/performance.
4. Placement: move ad from business news sites to social media platforms used by students (Instagram, TikTok), campus posters.
- Rewrite one element
- Original slogan on ad (hypothetical): “Performance, Safety, and Electric Innovation.”
- Rewritten slogan for college audience: “Drive Electric. Pay Less. Live Free.”
Tips for answering and grading
- Always cite specific ad elements as evidence (colors, words, settings, price tags, actor ages, call-to-action).
- Be concise but justified — one or two sentences per item is fine.
- For the “how would it change” part, focus on concrete, realistic edits (image swap, different headline, different price signal, different media placement).
- For the rewrite, keep tone consistent with your new target audience (use slang or formality as appropriate).
If you want, paste the ad you chose and I can help fill the template for you.
Assignment steps
1. Choose ONE advertisement (online, print, video still, or teacher-provided).
2. For that ad, identify and justify:
- Target age range
- Gender (if applicable)
- Income level (approximate and why)
- Lifestyle or interests (what kind of life or hobbies the ad implies)
- Buying behavior (impulse, planned, brand loyal, etc.)
Use details from the ad (images, words, price, placement, colors, setting) to support each answer.
3. Critical thinking: Answer “How would this ad change if it targeted a completely different audience?” Give at least three concrete changes (headline, image, price or payment options, tone, placement, etc.).
4. Rewrite one element of the ad (choose headline, image description, or slogan). Provide the original element and your rewritten version.
Template (fill this out for the ad you chose)
- Ad name / product:
- Where you found it (website, magazine, billboard, TV):
- Target age range (with justification):
- Gender (with justification):
- Income level (with justification):
- Lifestyle / interests (with justification):
- Buying behavior (with justification):
- How would this ad change for a completely different audience? (list 3+ concrete changes):
- Rewrite one element (show original → your new version):
Example (completed)
- Ad name / product: Tesla Model 3 promotional poster
- Where you found it: online car news homepage
- Target age range (with justification): 30–50. The car’s performance and technology features plus the mature, professional lifestyle photos suggest established adults who can afford a new car and care about tech and status.
- Gender (with justification): Gender-neutral but leaning male. The ad shows a male driver and emphasizes performance specs, which commonly appeals to men, but the clean design and sustainability message aim for both sexes.
- Income level (with justification): Upper-middle to high income (~$80k+ household). The Model 3 is a higher-priced new car; the ad highlights premium features and long-term savings on gas rather than low price.
- Lifestyle / interests (with justification): Tech-savvy, environmentally conscious, professional lifestyle. The ad images show an urban/suburban commuter, smartphone integration, and EV charging — appealing to people who value innovation and sustainability.
- Buying behavior (with justification): Planned purchase and brand-loyal. Buying a new car is typically researched and financed; Tesla customers often follow the brand and wait for new models or software updates.
- How would this ad change for a completely different audience? (target: college students on a budget)
1. Visuals: replace urban professional photos with young adults on campus or road-tripping, more casual settings.
2. Price/message: highlight financing, student discounts, low monthly payments, or used/Certified Pre-Owned options rather than sticker price.
3. Tone & features: emphasize social features (connectivity, playlists), affordability of electric charging vs. gas, and lifestyle freedom rather than luxury/performance.
4. Placement: move ad from business news sites to social media platforms used by students (Instagram, TikTok), campus posters.
- Rewrite one element
- Original slogan on ad (hypothetical): “Performance, Safety, and Electric Innovation.”
- Rewritten slogan for college audience: “Drive Electric. Pay Less. Live Free.”
Tips for answering and grading
- Always cite specific ad elements as evidence (colors, words, settings, price tags, actor ages, call-to-action).
- Be concise but justified — one or two sentences per item is fine.
- For the “how would it change” part, focus on concrete, realistic edits (image swap, different headline, different price signal, different media placement).
- For the rewrite, keep tone consistent with your new target audience (use slang or formality as appropriate).
If you want, paste the ad you chose and I can help fill the template for you.
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