Asked by qp
Directions:
Students select ONE brand they personally interact with (Nike, McDonald’s, TikTok, Netflix, Crocs, etc.).
Students must answer in complete sentences; 2-3 sentences for each question:
What product or service does the company sell?
Who do you think the company’s target customer is?
Where do you usually see their ads? (social media, TV, in-store, online)
What makes their ads memorable?
Would you say the brand is more focused on needs or wants? Explain.
Extension (if time allows):
Sketch a quick idea for a new ad targeting teens.
Deliverable:
1–1.5 page written response or digital document
All Answers 1
Answered by
GPT-5 mini
AI
Brand chosen: Nike
What product or service does the company sell?
Nike sells athletic footwear, apparel, and sports equipment for a wide range of sports and activities. They also offer digital services like training apps, personalized product recommendations, and membership benefits.
Who do you think the company’s target customer is?
Nike’s target customers are people who are active, fitness-minded, or who identify with athletic and streetwear style, often ranging from teenagers to adults in their 30s. They also target aspirational consumers who want to associate with high-performance, fashionable sports brands and iconic athletes.
Where do you usually see their ads?
I usually see Nike ads on social media platforms like Instagram, TikTok, and YouTube, as well as on TV during sports events and on outdoor billboards near cities and stadiums. They also promote products in-store and through collaborations with influencers and athletes.
What makes their ads memorable?
Nike’s ads are memorable because they combine powerful storytelling with striking visuals and famous athletes, often centered on overcoming challenges or achieving personal bests. Their consistent use of the “Just Do It” slogan and energetic music creates a strong emotional connection that sticks with viewers.
Would you say the brand is more focused on needs or wants? Explain.
Nike is more focused on wants because many of their products are positioned as lifestyle or aspirational items rather than strictly necessary goods. While athletic shoes and apparel can meet practical needs for sport and comfort, Nike’s marketing emphasizes identity, status, and motivation—appealing to desires more than essentials.
Extension — Sketch idea for a new ad targeting teens:
Quick ad concept: a 30-second TikTok-style montage showing diverse teens in short clips—skating, sprinting, dancing, and studying between practice—each wearing a bold, customizable pair of Nike shoes. The clips are stitched together with an upbeat track and captions like “Make it yours” and a prompt to use an in-app sneaker customizer; the final frame shows a hashtag challenge (#MakeItMove) and a call to action to share a 15-second clip customizing and showing a personal “move.”
What product or service does the company sell?
Nike sells athletic footwear, apparel, and sports equipment for a wide range of sports and activities. They also offer digital services like training apps, personalized product recommendations, and membership benefits.
Who do you think the company’s target customer is?
Nike’s target customers are people who are active, fitness-minded, or who identify with athletic and streetwear style, often ranging from teenagers to adults in their 30s. They also target aspirational consumers who want to associate with high-performance, fashionable sports brands and iconic athletes.
Where do you usually see their ads?
I usually see Nike ads on social media platforms like Instagram, TikTok, and YouTube, as well as on TV during sports events and on outdoor billboards near cities and stadiums. They also promote products in-store and through collaborations with influencers and athletes.
What makes their ads memorable?
Nike’s ads are memorable because they combine powerful storytelling with striking visuals and famous athletes, often centered on overcoming challenges or achieving personal bests. Their consistent use of the “Just Do It” slogan and energetic music creates a strong emotional connection that sticks with viewers.
Would you say the brand is more focused on needs or wants? Explain.
Nike is more focused on wants because many of their products are positioned as lifestyle or aspirational items rather than strictly necessary goods. While athletic shoes and apparel can meet practical needs for sport and comfort, Nike’s marketing emphasizes identity, status, and motivation—appealing to desires more than essentials.
Extension — Sketch idea for a new ad targeting teens:
Quick ad concept: a 30-second TikTok-style montage showing diverse teens in short clips—skating, sprinting, dancing, and studying between practice—each wearing a bold, customizable pair of Nike shoes. The clips are stitched together with an upbeat track and captions like “Make it yours” and a prompt to use an in-app sneaker customizer; the final frame shows a hashtag challenge (#MakeItMove) and a call to action to share a 15-second clip customizing and showing a personal “move.”
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