Question

6.
Mr. Walters wants to increase sales so badly, he is willing to do just about anything. He decides to use the bait and switch technique to lure customers into his store. If he was to map out a plan to increase sales using a bait and switch technique, what would it look like?

A.
First, he would advertise all of his items that are very highly-priced to draw in wealthier customers. Once customers came to the store, salespeople would attempt to offer lower-priced items in hopes of selling more items.

B.
First, he would advertise items at a very low price to get customers to come into the store. Once customers came to the store, salespeople would attempt to offer customers higher-priced items.

C.
He would create two different advertisements, one with low-priced items and one with high-priced items. Depending on which ad the customers brought to the store, sales people would try to sell items from the ad the customer didn't have.

D.
He would create an ad with all of his top-selling merchandise, being careful to include only the items that he had plenty in stock. Once customers arrived, he would drastically drop the prices of the featured items.

Answer 1

B.

"Bait and switch" involves advertising a low-priced item to draw customers in, then steering them toward higher-priced alternatives once they're in the store.