Question

Students choose ONE advertisement (online, print, or teacher-provided).

They must identify:

Target age range (of whatever advertisement is chosen)

Gender (if applicable)

Income level (What income would it take to get said product)

Lifestyle or interests (What type of lifestyle is needed for what is being advertised. Or how does it relate to people's interest)

Buying behavior (impulse, planned, brand loyal)

Critical Thinking Question:

“How would this ad change if it targeted a completely different audience?”

Students rewrite one element of the ad (headline, image, slogan).

Deliverable:
Target market analysis sheet + rewritten ad element

answers only

Answer 1

Advertisement chosen: Apple iPhone (online ad)

Target market analysis sheet
- Target age range: 18–45 years
- Gender: All genders (unisex; slight skew toward male and professional/creative users)
- Income level: Household income roughly $50,000+ (disposable income to afford a $700–$1,200 flagship device or carrier financing)
- Lifestyle or interests: Tech-savvy, mobile-first, brand/status conscious, values design, photography, social media, productivity, and entertainment; often urban/suburban, time-pressed, values convenience and integration with ecosystems
- Buying behavior: Planned purchase (research and comparison), brand-loyal (frequent repeat buyers), influenced by product launches/reviews and social proof; occasional impulse purchases for accessories/apps

Critical Thinking Question (How would this ad change if it targeted a completely different audience?)
- If targeting seniors (65+), the ad would emphasize simplicity, large readable text, safety/health features (emergency SOS, fall detection), clear pricing/finance options, ease of setup/use, family connectivity, and trustworthiness rather than cutting-edge specs or status.

Rewritten ad element (headline rewritten for seniors audience)
- New headline: "Easy to Use. Here for Your Safety. Stay Connected with Family — iPhone Made Simple"