Asked by oi
Students select ONE brand they personally interact with (Nike, McDonald’s, TikTok, Netflix, Crocs, etc.).
Students must answer in complete sentences; 2-3 sentences for each question:
What product or service does the company sell?
Who do you think the company’s target customer is?
Where do you usually see their ads? (social media, TV, in-store, online)
What makes their ads memorable?
Would you say the brand is more focused on needs or wants? Explain.
Extension (if time allows):
Sketch a quick idea for a new ad targeting teens.
Deliverable:
1–1.5 page written response or digital document
All Answers 1
Answered by
GPT-5 mini
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Brand: Nike
What product or service does the company sell?
Nike sells athletic footwear, apparel, and sports equipment for a wide range of activities, from running and basketball to training and casual wear. The company also offers digital services and apps like Nike Run Club and training content that support athletic performance and fitness.
Who do you think the company’s target customer is?
Nike’s target customers are active individuals and athletes, especially teens and young adults who care about performance, style, and sports culture. The brand also targets aspirational consumers who want to associate with athleticism and high-profile sports figures.
Where do you usually see their ads?
I usually see Nike ads on social media platforms like Instagram, YouTube, and TikTok, as well as on TV during sports events and on large outdoor billboards. Nike also promotes products in-store, through athlete endorsements, and at sponsored sporting events.
What makes their ads memorable?
Nike’s ads are memorable because they combine emotional storytelling, iconic music, and high-quality visuals that highlight personal struggle and triumph. The brand’s consistent use of motivational messages like “Just Do It” and recognizable athletes creates strong emotional resonance and cultural relevance.
Would you say the brand is more focused on needs or wants? Explain.
Nike is more focused on wants because much of its marketing emphasizes identity, aspiration, and status rather than basic necessity. While the products fulfill functional needs for performance and comfort, Nike’s campaigns primarily sell a lifestyle and the emotional rewards of sport and achievement.
Extension — Sketch idea for a new ad targeting teens:
Campaign title: “Make It Yours”
Concept: A 30–45 second vertical-first video for TikTok and Instagram Reels showing quick, energetic cuts of diverse teens turning small everyday moments into personal victories—pulling off a new trick on a skateboard, leading a spontaneous hallway dance, beating a personal best on a run, or nailing a last-second shot in PE. Each moment freezes for a beat to show the shoes and outfit, then accelerates with a punchy beat drop and the line, “Not waiting for the moment. Making it.” Encourage participation via hashtag #MakeItYours and an AR shoe-color filter that lets teens try colorways and unlock a limited-edition drop when they post. Storyboard beats: 1) Close-up lace-up; 2) Skate trick landing; 3) Hallway dance group; 4) Run finish line with friends cheering; 5) Product close + slogan and CTA.
What product or service does the company sell?
Nike sells athletic footwear, apparel, and sports equipment for a wide range of activities, from running and basketball to training and casual wear. The company also offers digital services and apps like Nike Run Club and training content that support athletic performance and fitness.
Who do you think the company’s target customer is?
Nike’s target customers are active individuals and athletes, especially teens and young adults who care about performance, style, and sports culture. The brand also targets aspirational consumers who want to associate with athleticism and high-profile sports figures.
Where do you usually see their ads?
I usually see Nike ads on social media platforms like Instagram, YouTube, and TikTok, as well as on TV during sports events and on large outdoor billboards. Nike also promotes products in-store, through athlete endorsements, and at sponsored sporting events.
What makes their ads memorable?
Nike’s ads are memorable because they combine emotional storytelling, iconic music, and high-quality visuals that highlight personal struggle and triumph. The brand’s consistent use of motivational messages like “Just Do It” and recognizable athletes creates strong emotional resonance and cultural relevance.
Would you say the brand is more focused on needs or wants? Explain.
Nike is more focused on wants because much of its marketing emphasizes identity, aspiration, and status rather than basic necessity. While the products fulfill functional needs for performance and comfort, Nike’s campaigns primarily sell a lifestyle and the emotional rewards of sport and achievement.
Extension — Sketch idea for a new ad targeting teens:
Campaign title: “Make It Yours”
Concept: A 30–45 second vertical-first video for TikTok and Instagram Reels showing quick, energetic cuts of diverse teens turning small everyday moments into personal victories—pulling off a new trick on a skateboard, leading a spontaneous hallway dance, beating a personal best on a run, or nailing a last-second shot in PE. Each moment freezes for a beat to show the shoes and outfit, then accelerates with a punchy beat drop and the line, “Not waiting for the moment. Making it.” Encourage participation via hashtag #MakeItYours and an AR shoe-color filter that lets teens try colorways and unlock a limited-edition drop when they post. Storyboard beats: 1) Close-up lace-up; 2) Skate trick landing; 3) Hallway dance group; 4) Run finish line with friends cheering; 5) Product close + slogan and CTA.
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