Question

Examine the page from a public service campaign website.



Which element of this web page best supports an ethical appeal?

the sentence “Disasters affect everyone.”
the imperative statement “Be a hero!”
the image of the teens gathered together
the text “See what’s happening in your state!”

Answer 1

The imperative statement “Be a hero!” — it appeals to the audience’s sense of moral duty/virtue (ethos), urging them to do the right thing.