Question

When you look at an advertisement, what is the most important question you should ask yourself?
a.
Do I have enough money to purchase the item being advertised?
b.
Do I need what is being advertised today or can I wait to purchase it?
c.
What image, message, or product are the advertisers trying to sell me?
d.
Do I like the layout, typeface, and/or colors used in the advertisement?


Please select the best answer from the choices provided

A
B
C
D

Answer 1

C

Understanding the advertisers' message—what image, message, or product they're trying to sell—is the most important question when viewing an ad.