Question

Match each word to its definition.
(Word bank: Product & Service Management, Financing, Pricing, Distribution, Marketing Information Management, Promotion, Selling)
Functions of Marketing Definitions:
A. Understanding the market in order to improve business and marketing
decision-making
B. The process of setting a price by taking into account how much money needs to
be made to finance the business as well as factors related to customer needs and
expectations
C. Communicating the value of the business’s products and services to customers
to create and increase demand for and purchase of the products and services
D. The design, development and maintenance of the products and services which
meet the wants and needs of customers
E. Getting products and services to the best place for customers to locate, obtain
and use them, as well as determining where products will be stored before
purchase
F. Directly communicating with customers to determine and satisfy their wants and
needs
G. Obtaining the funds needed to operate the business

Answer 1

A — Marketing Information Management
B — Pricing
C — Promotion
D — Product & Service Management
E — Distribution
F — Selling
G — Financing