Question

What is Social Media Marketing?

___________ _____________ ___________ is a way for businesses to interact with people

(customers) online.
The online world today has shifted from a ________________________ to a

________________________ method of interaction.


Section 2: History of Social Media Marketing

In the spaces below, write the names of specific communication platforms that contributed to the development of modern social media.

Timeline

1995-2002

________________________: helped open the internet for marketing

________________________: branded, established online presence (GOOGLE, YAHOO!, MSN)

________________________: provided useful content leads to business

2003-2004
________________________: arrived online (FACEBOOK, LINKEDIN, MYSPACE)

________________________: businesses started creating their own social media profiles
Out-bound marketing tries to reach consumers through _______________ media advertising as

well as through ____-_________ contact.

In-bound marketing focuses on attracting customers via ___________-___________

_____________ content.


Section 3: Succeeding with Social Media Marketing

Social Media Marketing Plan:

This section identifies six essential steps in developing a successful social media marketing plan. List each step in order in the spaces provided below, along with a brief description of what each step entails.

STEP 1: _______________________________________________________________________

______________________________________________________________________________

STEP 2: _______________________________________________________________________

______________________________________________________________________________
STEP 3: _______________________________________________________________________

______________________________________________________________________________

STEP 4:_______________________________________________________________________

______________________________________________________________________________

STEP 5:_______________________________________________________________________

______________________________________________________________________________

STEP 6:_______________________________________________________________________

______________________________________________________________________________

Epic Content Creation

Why can it be challenging to get people to care about your marketing content?

______________________________________________________________________________

______________________________________________________________________________

According to this section, what are the five pillars of epic content creation?

1: ________________________


2: ________________________


3:________________________


4:________________________


5:________________________


Make sure your ________________________ is distinguishable across

________________________ platforms.

Understand what your ________________________ ________________________

________________________ (KPIs) are.

Answer 1

What is Social Media Marketing?
- Social Media Marketing is the use of social media platforms to promote a business, engage with customers, build brand awareness, and drive website traffic or sales.

___________ _____________ ___________ is a way for businesses to interact with people (customers) online.
- Social Media Marketing

The online world today has shifted from a ________________________ to a ________________________ method of interaction.
- one-way broadcast model → two-way conversation / engagement model

Section 2: History of Social Media Marketing

Timeline

1995-2002
- Mass adoption of the World Wide Web: helped open the internet for marketing
- Search engines / portals (Google, Yahoo!, MSN): branded, established online presence
- Blogs / content marketing: provided useful content that led to business

2003-2004
- Social networking sites arrived online (Facebook, LinkedIn, MySpace)
- Businesses/brands started creating their own social media profiles

Out-bound marketing tries to reach consumers through _______________ media advertising as well as through ____-_________ contact.
- traditional media advertising and one-way contact

In-bound marketing focuses on attracting customers via ___________-___________ ___________ content.
- useful, relevant content

Section 3: Succeeding with Social Media Marketing

Social Media Marketing Plan — six essential steps

STEP 1: Define goals and objectives
- Decide what you want social media to accomplish (brand awareness, leads, sales, customer service). Make goals specific and measurable (SMART).

STEP 2: Identify target audience / buyer personas
- Determine who your customers are, their needs, where they spend time online, and what content they respond to.

STEP 3: Choose platforms and channels
- Select the social networks and tools that best match your audience and goals (e.g., Instagram for visuals, LinkedIn for B2B).

STEP 4: Create content strategy & calendar
- Plan the types of content, tone/voice, posting frequency, formats (posts, video, stories), and an editorial calendar.

STEP 5: Publish, promote and engage
- Post content, use paid promotion when appropriate, respond to comments/messages, and actively build community and relationships.

STEP 6: Measure, analyze and optimize
- Track KPIs, review performance, run A/B tests, learn what works, and adjust strategy and content accordingly.

Epic Content Creation

Why can it be challenging to get people to care about your marketing content?
- The internet is saturated with content and attention spans are short, so content must stand out and deliver real value or relevance to the audience.
- Audiences ignore irrelevant or overly promotional content; you must earn attention with usefulness, storytelling, or entertainment.

According to this section, what are the five pillars of epic content creation?
1: Useful / Valuable
2: Relevant / Audience-focused
3: Authentic / Unique voice
4: Consistent (timing and brand experience)
5: Shareable / Engaging

Make sure your ________________________ is distinguishable across __________________________ platforms.
- Make sure your brand voice / brand identity is distinguishable across all social media platforms.

Understand what your ________________________ ________________________ __________________________ (KPIs) are.
- Understand what your most important metrics (KPIs) are.