Question

Which of the following advertising claims uses a bandwagon approach?
(1 point)
Responses

Scientific tests prove Brand X is fast and effective.
Scientific tests prove Brand X is fast and effective.

Brand X is has a higher rating from customers than Brand Y.
Brand X is has a higher rating from customers than Brand Y.

Your family will be happy and healthy using Brand X.
Your family will be happy and healthy using Brand X.

Don’t be the only one not using Brand X.

Answer 1

"Don’t be the only one not using Brand X."

This is a bandwagon appeal because it pressures people to conform by suggesting everyone else is using the product.