Question

WORKSHEET 1 — DIGITAL MEDIA BRAINSTORMING
(Day 1 – Individual Work)
Name: ___________________________
Date: ___________________________
Part A: Business Idea Brainstorm
List three businesses (real or fictional) that could be promoted in a video.
Business Name: ___________________________
Product or Service: ________________________


Business Name: ___________________________
Product or Service: ________________________


Business Name: ___________________________
Product or Service: ________________________



Part B: Target Audience
Choose one business from above and answer:
Who is the target audience? (Age, interests, needs)

Where would this video be seen?
☐ YouTube ☐ Instagram ☐ TikTok ☐ Website ☐ Other



Part C: Video Style
Circle one:
Commercial


Testimonial


Vlog-style


Cinematic


Tutorial


Explain why this style would work:

Reflection Question
Why do you think video is an effective way to promote a business?

Answer 1

WORKSHEET 1 — DIGITAL MEDIA BRAINSTORM (Day 1 – Individual Work)

Name: ___________________________
Date: ___________________________

Part A: Business Idea Brainstorm
1) Business Name: Sunrise Bakery
Product or Service: Fresh-baked pastries, breads, custom cakes, coffee

2) Business Name: GreenHome Cleaners
Product or Service: Eco-friendly residential cleaning services, subscription plans

3) Business Name: LinguaLeap App
Product or Service: Mobile app for learning languages with short daily lessons and live tutors

Part B: Target Audience
(Using Sunrise Bakery as the chosen business)

Who is the target audience? (Age, interests, needs)
- Age: 18–60 (students, working adults, parents)
- Interests: Foodies, local shoppers, morning commuters, people who host gatherings
- Needs: Quick breakfast or coffee, fresh baked goods for events, convenient pickup or delivery

Where would this video be seen?
- [x] YouTube [x] Instagram [x] TikTok [x] Website [ ] Other

Part C: Video Style
Circle one: Commercial Testimonial Vlog-style Cinematic Tutorial

(Selected: Cinematic)

Explain why this style would work:
Cinematic close-ups of dough being kneaded, pastries coming out of the oven, and steaming coffee create mouthwatering visuals and an emotional, sensory appeal that encourages viewers to visit or order. Short, high-quality clips perform well on Instagram and TikTok and build brand identity.

Reflection Question
Why do you think video is an effective way to promote a business?
Video shows the product or service in action, engages viewers with motion and sound, creates emotional connection, builds trust through demonstrations or testimonials, and is highly shareable on social media—all of which drive awareness and sales.

If you want this worksheet filled in for one of your own business ideas, tell me the business name and what it sells and I’ll customize the answers.