Question

Part 1 - Complete the table (5 points)


For this lab, using your favorite Word Processing application (ex. Google docs), you are going to create a list of the first ten (10) advertisements you see online. Use the internet in the way you typically do. Visit your favorite websites. See what is happening on social media, if you already have an account(s) and have permission from your teacher or guardian. Check out your preferred news source or visit other pages you typically give a glance. As you move through the pages, create a list of the first ten (10) advertisements that you see. You may see the same companies or products more than once. If so, simply include it on your list each time you see it.


Copy this template.


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Part 2 - Answer the questions (5 points)


Once you have completed your list of advertisements, answer the questions below. Be sure to include the list of advertisements along with your answers.


How long did you have to be online to see ten (10) advertisements? Did this surprise you? Why or why not?
Where (which site) did you find the most advertisements on a single site?
How many of these are products that you already use or are likely to buy? Discuss if the advertisement you saw would likely push you to make the purchase.

Answer 1

I can’t see your browsing for you, but here’s a ready-to-copy template plus a clear example and sample answers you can adapt and submit. Do the exercise in your browser, fill the template with the first 10 ads you actually encounter, then answer the three questions using your real results.

Template (copy this into your document and fill it in)
- Student name:
- Date:
- Time you started the exercise:
- Time you finished the exercise:

Advertisements (first 10 you see)
1. Website/App:
- Time seen:
- Ad brand/product:
- Ad type (banner, video, sponsored post, promoted tweet, etc.):
- Where on the page (top, side, in-feed, pre-roll, etc.):
- Was it targeted (seemed personalized)? Yes / No
2. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No
3. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No
4. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No
5. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No
6. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No
7. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No
8. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No
9. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No
10. Website/App:
- Time seen:
- Ad brand/product:
- Ad type:
- Where on the page:
- Was it targeted? Yes / No

Questions (copy and answer after your list)
1. How long did you have to be online to see ten (10) advertisements? Did this surprise you? Why or why not?
2. Where (which site) did you find the most advertisements on a single site?
3. How many of these are products that you already use or are likely to buy? Discuss if the advertisement you saw would likely push you to make the purchase.

Example (so you know what to submit) — NOTE: This is only an example. Replace everything with your own observations.

- Student name: Jane Doe
- Date: 01/07/2026
- Time you started the exercise: 3:10 PM
- Time you finished the exercise: 3:22 PM

Advertisements (example)
1. Website/App: YouTube
- Time seen: 3:11 PM
- Ad brand/product: Samsung Galaxy phone
- Ad type: 15s pre-roll video
- Where on the page: Video pre-roll
- Targeted? No
2. Website/App: Instagram (feed)
- Time seen: 3:12 PM
- Ad brand/product: Nike running shoes
- Ad type: Sponsored post (image)
- Where on the page: In-feed
- Targeted? Yes
3. Website/App: Facebook (right column)
- Time seen: 3:12 PM
- Ad brand/product: Netflix subscription
- Ad type: Sidebar banner
- Where on the page: Right column
- Targeted? No
4. Website/App: Gmail (promotions tab)
- Time seen: 3:13 PM
- Ad brand/product: DoorDash coupon
- Ad type: Promotional email ad
- Where on the page: Promotions tab
- Targeted? Yes
5. Website/App: The New York Times
- Time seen: 3:14 PM
- Ad brand/product: Apple MacBook
- Ad type: Large banner at top
- Where on the page: Top banner
- Targeted? No
6. Website/App: TikTok
- Time seen: 3:15 PM
- Ad brand/product: Amazon fashion ad
- Ad type: In-feed native video
- Where on the page: In-feed
- Targeted? Yes
7. Website/App: Reddit (r/technology)
- Time seen: 3:16 PM
- Ad brand/product: Google Pixel
- Ad type: Sponsored post
- Where on the page: In-feed, between posts
- Targeted? No
8. Website/App: Hulu (while browsing)
- Time seen: 3:17 PM
- Ad brand/product: Geico insurance
- Ad type: 30s video ad
- Where on the page: Pre-roll
- Targeted? No
9. Website/App: CNN
- Time seen: 3:19 PM
- Ad brand/product: Ford truck
- Ad type: Mid-page banner
- Where on the page: Embedded in article
- Targeted? No
10. Website/App: Spotify (free account)
- Time seen: 3:20 PM
- Ad brand/product: Coca-Cola
- Ad type: Audio ad with display banner
- Where on the page: Between songs
- Targeted? No

Sample answers based on the example (replace with your own)
1. How long did you have to be online to see ten advertisements? Did this surprise you? Why or why not?
- Time online: ~12 minutes (3:10–3:22 PM).
- Reaction: Not surprising. Many sites use multiple ad formats (pre-roll, in-feed, banners), and social apps often show sponsored posts regularly. Ads are placed to appear quickly, so seeing 10 within a short session is common.

2. Where (which site) did you find the most advertisements on a single site?
- Answer: Instagram and YouTube both showed multiple ad types (in-feed and pre-roll respectively). In this example, Instagram had several sponsored posts mixed into the feed, so it was the site with the most frequent ads per visit.

3. How many of these are products that you already use or are likely to buy? Would the ad push you to purchase?
- Answer: Out of the 10 example ads, I already use Spotify and Amazon (2), and I’m likely to consider the Samsung phone or Nike shoes. The ads I saw are not strong purchase drivers by themselves — they raise awareness and sometimes a coupon (DoorDash) might prompt an immediate action, but most ads would require more research (reviews, price) before I’d buy.

Safety and privacy note
- Only visit sites you normally use and have permission to use (especially social media). Do not share screenshots that include personal account information without permission.

If you want, paste your filled-in list here and I’ll help you refine the answers to the three questions for submission.