Question

The poster shows part of the CDC’s flu vaccine campaign.



Ad text:

FIGHT FLU

The flu can make your children sick enough to miss school, activities, or even be hospitalized.

Rarely, even healthy children can die from flu complications.

Vaccinate your kids against the flu.

PROTECT ME FROM FLU. VACCINATE ME.

How does this poster play on a parent’s emotions? Choose four answers.

The text details the number of children affected by the flu each year.
The text uses “me” to encourage parents to think of their own children.
The image on the poster is of a child who looks worried.
The text indicates that flu complications can lead to death.
The text describes how flu can affect a child’s life.

Answer 1

Answers: 2, 3, 4, and 5.

- The “me” phrasing makes parents think about their own child’s safety.
- A worried-looking child in the image evokes concern and empathy.
- The copy explicitly mentions death from flu complications, invoking fear.
- The text describes missed school/activities and hospitalization, showing how flu disrupts a child’s life.