Question

Study the poster created during World War II. The poster advertises war savings stamps, which were sold to citizens to raise war revenue.



How does the poster best demonstrate the use of the glittering generalities technique?

The image of a smiling boy forms a positive connection to saving stamps.
The red “V” is prominently placed to link the message to the idea of power.
The reference to the “gang” is put first to give a positive impression—friendliness.
The mention of vitamin “V” links the use of stamps to a healthy outcome—victory.

Answer 1

The mention of vitamin “V” links the use of stamps to a healthy outcome—victory.

Explanation: calling stamps a “vitamin V” uses the emotionally positive, vague idea of “victory” (a glittering generality) to make buying stamps seem wholesome and virtuous without giving concrete reasons.