Question

Text 1
The boutique fitness industry is booming as consumers move away from generic gym memberships toward specialized, high-intensity classes. These consumers are seeking "experiential fitness," where the atmosphere, community, and instructors matter as much as the workout itself. To maintain high retention, studios must curate a social, high-energy environment.
Text 2
Wearable technology sales are rising, allowing users to track granular data like heart rate variability and sleep quality on demand. As users become more tech-savvy, they are abandoning general, one-size-fits-all training plans in favor of personalized, data-driven routines. Consequently, personal trainers are focusing more on interpreting data metrics to justify their, increased fees.
Based on the texts, both authors would most likely agree with which statement?
A) The shift toward personalized data is killing the demand for community-based fitness experiences.
B) Evolving consumer preferences are causing fitness businesses to change how they deliver value.
C) Boutique studios are increasingly using wearable data to market their specialized, high-intensity classes.
D) Wearable technology is making it harder for fitness instructors to form personal connections with clients.

Answer 1

B

Both passages describe changing consumer preferences (toward experiential, community-driven fitness in Text 1 and toward personalized, data-driven routines in Text 2) and how fitness businesses/providers are adapting to deliver value differently.